The Curvy ‘Monroe’ 360 degree Tower

How does a building earn the name “the Marilyn Monroe building”, well it has to be curvy for starters and then rotate 360 degrees from top to bottom. This is exactly what the Beijing based design maestro Yansong Ma, founder of architectural design firm MAD Studio did.

It is one of five residential towers in the Absolute condo community development in Mississauga, Ontario, Canada. Standing at 167m, the 56 storey high-rise would be the tallest building in Mississauga, and the tallest multi-storey building in Ontario outside of Toronto.

It is the winner of the international design competition of the Absolute Towers that received over 90 submissions from 70 countries around the world.

Construction which started in 2007 is expected to be completed by 2010.

• The MAD design website.
• MAD design’s profile page on world-architects.com.

Watch this interview with Ma on his design philosophy